Vox populi (pronounced /ˈvɒks ˈpɒpjSo put simply, a vox pop involves having several interviewees, often in a public place (perhaps relating to the news story/question itself) giving a spontaneous opinion on a given topic of concern or question.ʊlaɪ/), a Latin phrase that literally means voice of the people, is a term often used in broadcasting for interviews with members of the "general public".
To make this explanation a little clearer here is an example of a vox pop from a northern news programme:
As we can see, from a technical perspective they are often shot with a medium close up shot with there being no evidence that there is an interviewer (though in this case there was an introduction) as each person is asked the same question there is no need for one.
The aim is to get a variety of responses and is particularly used on the news particularly on local stories in order to gauge a range of opinion.
A good checklist on making sure your vox pop is well filmed can be found on the BBC Training Website.
A vox pop isn't purely restricted to television though, radio interviews can also be structured in a vox pop style. The presenter of the radio programme may introduce the question and then peoples responses are edited together in the same way as is done on television. There are different things to take into consideration for example whether you want background noise or not, but in terms of content the two are very similar.
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