However...this is what I have come up with so far...
My first thoughts were to do some sort of promotional video for two businesses I know who would be quite up for having something to put on their websites. These are an estate agents and an extreme sports retail shop...and I straight away I thought probably the same thing you are, despite things I could do in Motion and the service I would be providing, lets face it, its not a very interesting subject matter and is something better saved for my own spare time.
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In terms of content I would aim it as if the audience don't really know anything, so cover a brief history, what they do, who they are etc. I would also look at the more technical side such as the boats and lifesaving equipment. Also there would be room for interviews with their volunteers and I would also appeal to anyone who has been saved/had experiences with them to share their stories. In an ideal world I would also spend some time with them and potentially see them have to answer a call (from dry land of course!)
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I understand health and safety will be a big issue with this project, but I would probably rely heavily on "dry land" footage and some of their own archive, however I do know people who have filmed kayaking on rivers and have access to waterproof/splashproof equipment that could help me out!
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